What is Green Cosmetics and Where to Manufacture It?

What is Green Cosmetics and Where to Manufacture It?

Green cosmetics demand has increased globally by more than 60% in 2019, even during the pandemic. This is motivated by the massive issue of climate change on the internet. People are starting to show concern for this issue and change their lifestyle by switching to eco-friendly products. This is why you have to start your very own green cosmetics brand right now. 

Then how to develop a green cosmetics business and why should you choose it? Check out this article.

In this article, you can get more information about green cosmetics and why people buy. Feel free to discuss more with us by clicking the green button on the right side and chatting directly with our team. Or click here

Green Cosmetics 

Green terminology is associated with environmentally friendly businesses, starting from formulas, packaging, and production. When consumers see the phrase “green” or “sustainable”, what comes to their mind is the assumption of an environmentally friendly product. 

Here are some simple ways to create and develop green cosmetics. 

Eco-friendly formula

Several raw cosmetic formulas are considered good for the environment, such as:

1. Natural oil as moisturizer

Use argan or avocado oil instead of palm oil. Palm oil is bad for the environment, judging by the production process that often carries out deforestation practices. The function of oil in skincare is to help moisturize and maintain the skin barrier. It can be found in moisturizers and facial oils. 

2. Agricultural plants as alcohol

Alcohol is widely used for penetration so that the ingredients are quickly absorbed. Alcohol in skincare that is widely used is isopropyl that comes from fossil fuel. As an alternative, you can use agricultural plants that are fertile in Indonesia such as corn, soybeans, which are cheaper and sustainable.

3. Phenoxyethanol as preservative

Its function is to prevent skincare from getting moldy and exposed to bacteria. Parabens are mostly used as preservatives. Parabens can damage marine life and are also harmful to endocrine and reproduction, so they are prohibited in the European Union. You can use phenoxyethanol instead, because it is safer in skincare, according to US Food and Drug Administration (FDA)

Eco-friendly packaging

Packaging is the biggest source of environmental pollution, particularly in the oceans. As an alternative, you can use biodegradable and reusable materials as follows.

  • Seaweed
  • Bamboo
  • Silicone
  • Metal

The Demand is Rising

According to Bloomberg, skincare becomes a leading market with a 30% share, while green or natural cosmetics will reach a value of USD 48 billion, at a CAGR of 5.03% from 2019 to 2025. High demand for green cosmetics due to increased awareness of climate change and the harmful impact of synthetic chemicals, especially in the body.

The online marketplace is anticipated to lead since the target market comes from millennials and Gen Z. Not only cosmetics, many kinds of sustainable products are also increasing. According to the WWF report, the progress of the sustainable industry is associated with trends that increase globally. 

Countries with high-income such as Britain, Germany, and the United States are a stable target market, while middle-income countries including Indonesia have seen progressively up to 24%.

Why People Buy Green Cosmetics

1. Environmental responsibility

Because your branding is an eco-friendly product, your target market will be more segmented. Your potential customers buy your products because of the value you offer, which is to save the earth with organic and eco-friendly products. As a bonus, it will increase your company’s reputation.

2. Health

Natural ingredients are less irritating and allergic than synthetic ingredients. Organic ingredients do not contain artificial dyes or chemicals that are harmful to the skin and body. Many studies also discuss synthetic ingredients that can disrupt hormonal balance, headaches, eye damage, and increase the risk of type 2 diabetes (phthalates).

3. Reasonable Price

Green cosmetics are usually more expensive because the raw materials used are more premium and R&D expenditure. Luckily, your target market doesn’t think it’s a problem since they come from the middle to upper class, generally.

Even if that’s the case, you can still create affordable products in many ways (assuming you don’t use cheap raw materials). You can distribute your product with a bulk store concept. Bulk stores have been activated by many international and local companies. You can overcome high production costs by reducing the cost of packaging your product.

Once you are convinced about your dream and commitment to the prospect of green cosmetics, you may be confused about where to manufacture. Don’t worry, that’s the reason why we exist. 

We, Indocare B2B, as your new Contract Manufacturing Partner will help develop your green cosmetics. Worry not about the minimum order, we have flexible MOQ, high-quality ingredients and formulations, and manufacturing processes in accordance with Good Manufacturing Practice (GMP). 

Have a question? Don’t hesitate to reach us out.

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