Vitamin C Supplement: Which One Is Better For You To Market?

Vitamin C Supplement: Which One Is Better For You To Market?

There are a few types of vitamin C supplement, but which type is better for you to market? Check out this article.

In this article, you can get more info about the types of Vitamin C supplement and which one is better for you to market. You can discuss more about the better Vitamin C supplement for your target market here by leaving your questions on the green box on the right side of your screen. We’ll be more than happy to help you as soon as possible.

Better Vitamin C Supplement For Business

Vitamin C is one of the most essential nutrients that our body needs, and since we can’t produce it on our own, we have to get Vitamin C from what we eat or drink on a daily basis.

Here comes the problem, not everyone has a healthy diet that fulfills the body constant needs of Vitamin C. In addition, most of us also need extra Vitamin C because of a few reasons such as an unhealthy lifestyle, environmental influence, or during recovery time. This is when Vitamin C supplement plays an important role. And, because of these factors, the demand for Vitamin C supplement will always exist.

Following the pandemic and the consequent lockdown across the globe, health consciousness among people also has mounted significantly, leading to a higher demand for products that bolster immunity. Therefore, Vitamin supplements such as vitamin C are high in demand.

“During this pandemic, many people are starting to realize the importance of vitamin C for boosting their immune system. So they start to consume vitamin C supplements regularly and begin to understand which vitamin C supplement is better for them,” said M. Abdullah Mujahid, Export Manager of Contract Manufacture Company Indocare B2B.

The demand for vitamin C continues, and tends to increase during this pandemic season. According to some reports, the global market for vitamin C was estimated at 953.8 Million US Dollars in the year 2020, and projected to raise up to 1.3 Billion US Dollars by 2027, with 4.8% growth of CAGR over the 2020-2027 period. 

There are three types of Vitamin C supplement out there:

1. Ascorbic Acid

This is the most widely available vitamin C supplement on the market, mainly because its price is relatively lower than other types of vitamin C. Ascorbic Acid is the first generation of Vitamin C, and therefore has some down sides because it can cause problems for the sensitive stomach and has lower absorption rate. 

Because of these weaknesses, finding a great selling point for ascorbic acid supplement might be a challenge, but if you have a good marketing idea, anything is possible. “Ascorbic acid has been widely chosen as a supplement ingredient because it has an affordable price than other types of vitamin C and is easy-to-find in the market,” said M. Abdullah Mujahid.

2. Mineral Ascorbate

This type of vitamin C is less acidic than ascorbic, and it contains minerals like calcium.According to M. Abdullah Mujahid, mineral ascorbate was chosen by several supplement brands because it has lower acidity level compared to ascorbic acid, and it contains minerals which helps vitamin C absorption. Mineral Ascorbate is also easy to find in the market.

3. Ester C

This form of vitamin C is non acidic and already improved its absorption issue. Removing all the market concerns about the side effects of vitamin C supplements. The non-acidic nature makes Ester C gentler on stomach and the low oxalate level also lower the risk of kidney stones. 

To most countries this is a new thing in the vitamin C market. “Ester C has more unique selling points (USP) since it has more advantages compared to other types of vitamin C,” explained M. Abdullah Mujahid.

Vitamin C Supplement Contract Manufacturing

Contract Manufacturing is an activity of product manufacturing carried out by a person or a company to fulfill the demand of another party. If you want to start your health supplement business, you should work with a contract manufacturing partner to take care of the production process.

Nonetheless, before choosing your contract manufacturing partner, make sure to pay attention to the things below:

  1. Choose an experienced contract manufacturing partner to minimize the risk of production failure.
  2. The selected contract manufacturing partner should be equipped with manufacturing facilities that meet government standards.
  3. Take a look at the supplier network, make sure to choose a contract manufacturing partner that has an extensive and integrated supplier network.
  4. Integrity matters, choose a contract manufacturing partner that always complies with the regulations and has a reputation for commendable business conduct.
  5. Choose a contract manufacturing partner that develops innovative products, has research and development capabilities, as well as scientific research support.
  6. Look at a contract manufacturing partner’s certification. Make sure it has good manufacturing practices certification (GMP), halal assurance system certification, and other quality assurance system certification.

If you are interested in marketing your own health supplement products, choose a contract manufacturing partner that can guarantee the availability of raw materials and packaging materials from abroad on schedule during this pandemic season just like Indocare B2B. Discuss more about your business with us here.


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