The abundance of sunlight in the Middle East region should’ve been able to meet the vitamin D needs of the people who live there. However, it turns out that the rate of Vitamin D deficiency in these areas is quite high. What caused it? Check out this article.
In this article, you’ll get some information about the business prospect of Vitamin D3 supplement in the Middle East region. Feel free to discuss your questions about it with us here, or chat with us by clicking the green button on the right side of your screen, and we’ll get to you immediately.
Vitamin D Deficiency In Middle East
Vitamin D is a unique vitamin because it’s made from the cholesterol in your skin when it’s exposed to the sun, therefore, getting enough sunlight is crucial for us to maintain optimal Vitamin D levels. One of the most well-known benefits of Vitamin D is to help the immune function, thanks to its anti-inflammatory and immuno-regulatory properties.
Sunlight makes vitamin D from cholesterol, when our skin is exposed to it. The ultraviolet B (UVB) rays from the sun hit cholesterol in the skin cells, providing energy for the vitamin D synthesis process.
In areas where the sun is abundant, such as the Middle East, there should be no people who experience Vitamin D deficiency. However, in reality, the rate of vitamin D deficiency in the Middle East is quite high.
According to research published in the Journal of Nutrition and Metabolism, the Middle East region has a very high level of vitamin D deficiency, reaching 81 percent among various age groups.
There are several factors that cause people in the Middle East to suffer from vitamin D deficiency:
- Dressing: cultural forms of dressing, which include covering major parts of the body, especially for women, may also affect the skin’s absorption of sunlight.
- Climate: the Middle East region has high temperatures, which limit outdoor time for many people.
- Skin pigment: skin color also affects the skin’s ability to synthesize sunlight into vitamin D. A woman with darker skin requires two hours of sun exposure to produce the same amount of vitamin D that a woman with lighter complexion can produce in 12 minutes.
- Genetic predisposition: a cross sectional study done in the medical care unit in Taiba University Almadina Almunawarah showed that Vitamin D deficiency was found to be significantly higher in the Saudi group than the non-Saudi group.
- Food consumption: young women in Saudi Arabia usually have low consumption of healthy foods. This could be related to frequent consumption of energy-dense foods, such as fast foods and soft drinks, which are poor in vitamin D.
Business Prospect For Supplement
The vitamin D deficiency that happens a lot in the Middle East region is one of the reasons why the future of Vitamin D supplement business is bright. There are a number of Vitamin D deficiency cases in the Asia Pacific region, especially in South and Southeast Asia. That’s why marketing Vitamin D supplement products in these regions is a great opportunity that can’t be missed.
The Vitamin D market was estimated to reach USD 1.1 billion in 2020 and is projected to reach USD 1.6 billion by 2025, at a CAGR of 7%. The Vitamin D market is driven by the growth of vitamin D deficiency awareness, rise of osteoporosis prevalence in women, and increase of malnutrition cases in children.
If you are interested in marketing ready-to-sell Vitamin D supplements to the Middle East region, Indocare B2B has the right choice for you, Holisticare D3 1000. As the pioneer of OTC Vitamin D3 1000 IU in Indonesia, Holisticare D3 1000 has many excellences including being able to immediately fulfill the body needs of Vitamin D, easy to consume because it comes in small-sized tablets, and also has an affordable price. Beside that, it’s very important to meet daily requirements of vitamin D, vitamin D3 is substantially more efficacious than vitamin D2, and Vitamin D3 is the more potent form of vitamin D.
