Strengthening the immune system is crucial in order to stay away from various infectious diseases including Covid-19. And it is undoubtedly the reason behind the skyrocketing demand for every product that helps to boost the immune system since the pandemic started. Why do you need to take this opportunity and market immune booster supplements? Will they still be profitable in the future?
In this article, we will talk about immune booster supplements and their business prospects. Feel free to discuss more with us here, or click the green button on the right side of your screen to chat directly with our team.
Immune Booster Supplements, The New Must-Have Items
Vitamin C
Long before the pandemic, people have known Vitamin C as the immune booster Vitamin. When the pandemic started more than a year ago, the demand for Vitamin C supplements increased rapidly all around the world. Research conducted by Biomed Central showed that up to 82% of critically ill patients had low Vitamin C values, no wonder Vitamin C has been highly recommended by medical experts for Covid-19 prevention and treatment.
An annual survey conducted by Council for Responsible Nutrition (CRN) showed that 44% of supplement users in the US had increased their use of vitamin C ever since the pandemic started. Moreover, according to SPINS Data Research survey in November 2020, the sales of Ester-C, the popular patented Vitamin C, has grown 48.9% to $216 million in the US mainstream channels such as grocery stores and drug stores. Ester-C is a type of Vitamin C that is gentler on the stomach, has better absorption and also bioavailability, compared to Ascorbic Acid which is widely sold in the market. This explains why more people are looking for it to boost their immune system, especially during the pandemic.
Vitamin D
Vitamin D is the new rising star during the pandemic. Having been known before as the Vitamin that helps to maintain bone health, Vitamin D is getting its recognition as a nutrient that helps the immune function. Vitamin D deficiency has been associated with an increased risk of inflammation, pneumonia, and viral upper respiratory tract infections which are found often in COVID-19 patients.
Apart from the benefit for the immune system, the Vitamin D market is also driven by the growth of vitamin D deficiency awareness, the rise of osteoporosis prevalence in women, and the increase of malnutrition cases in children. Those are the reasons why more people consume Vitamin D supplements on a daily basis.
What Will Happen When The Pandemic is Over?
Immune booster supplements such as Vitamin C and Vitamin D are predicted to remain popular even after the pandemic since the global immune health supplements market is projected to grow from $20.18 billion in 2021 to $31.50 billion in 2028 at a CAGR of 6.6% from 2021 to 2028. The Vitamin C supplement market itself is predicted to grow to 1.3 Billion USD in 2027, with a CAGR increase of 4.8% during the 2020-2027 period. Meanwhile, Vitamin D is projected to reach USD 1.6 billion by 2025 at a 7% CAGR.
During the pandemic, public awareness about the importance of strengthening the immune system has increased significantly. They have also experienced the benefits of Vitamins supplements for their everyday health. This also strengthens the belief that immune booster supplements will have bright business prospects in the long run and can be a very good choice for you.
So Smartpreneurs, what are you waiting for? Start marketing your very own immune booster supplements with us Indocare B2B, a contract manufacturer that will help your product development process. From high-quality ingredients and formulations, manufacturing processes in accordance with Good Manufacturing Practice (GMP) and Halal requirements, to flexible MOQ that caters to your needs, we will ensure that you and your product are in good hands.
